Very interesting article on blogging and what it means to your business. Cheers Michael

Kroma Marketing

blog6blog1The term “weblog” was devised by Jorn Barger on 17 December 1997 and the shortened form, “blog,” was then coined by Peter Merholz, who broke the word “weblog” into the phrase “we blog” in the sidebar of his blog in April or May 1999.

It is estimated that there are now over 175 million blogs active on the WWW and that 20,000 bloggers join those ranks every day! If you were hoping that blogging was just a fad, I’m afraid you are somewhat in denial. Blogging isn’t going away—it is only getting stronger and more important.

Why? Have you noticed that art mimicks reality or reality mimicks art? There are practically more reality TV shows than there are sitcoms in existence. As my son says 20 times a day (no lie), “It’s like they don’t know.” And people want to know. People want the details; they want to know what’s going on in people’s lives…

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